Feel it’s too late to start a YouTube channel in 2020? A lot of people will say that it indeed is.
YouTube is cluttered with videos and making your own space NOW can be a lot of effort.
YouTube is the second largest search engine on the Internet after Google with more than one billion unique visitors each month. These visitors watch at least six billion hours of video monthly.
At the same time, content creators upload hundreds of hours of videos each minute on YouTube. The stats clearly specify how YouTube is overflowing with content which looks like a big enough reason to stay away from YouTube. Despite what the stats and people have to say, if you have something that should be on YouTube, then you should start a YouTube channel. There are several reasons that still make YouTube a great place for content creators and why you should start a YouTube channel now. In this article, let’s explore these reasons followed by practical guidelines on how to start a YouTube channel.
Tip #1 Write a full ‘About’ section for your YouTube channel
First of all it addresses what the viewer is going to get from your channel. Introduce who you are a little bit, and then reinforce what the viewer is going to get with even more good stuff in another paragraph. YouTube does search these channel descriptions, so it also helps with your SEO.
Tip #2 Invest in lighting equipment
If you’re going to be filming outside most of the time, brilliant, you’ve got all the natural light in the world. However, if you’re filming indoors, you probably want to invest in some proper studio lighting, because it will have a massive impact on the quality of your videos. Great lighting can really help with your videos, much more than say a new camera, at least in my opinion.
Tip #3 Go all-in with YouTube Custom Thumbnails
Now for a whistle-stop tour of some thumbnail tips and tricks:
- If humans are going to be in the thumbnail, think of the three E’s: eyes, excitement, and emotion. Connect the people with the viewer, and they’re more likely to click on the thumbnail.
- Use colorful backgrounds that help separate the foreground and backgrounds that contrast with competitors, so that you really stand out when people are scrolling through the search results, and their browse feeds, because your thumbnail looks so different to everybody else’s.
- Oversaturate the colors in your thumbnails, to give them more pop when they are reduced in size. You can also sharpen the thumbnails for exactly the same reasons.
- Use the thumbnail to tease a story of the video itself. You want to entice people to click, but not to give them the whole story so they have no reason to click.
- If you’re doing tutorials, show the viewer the payoff in the thumbnail. They’ll still need to watch the video to know how to get there.
- Design small. Remember, you will create your thumbnail on a full screen, but all of your viewers will see the thumbnail in a different size.
- And when you finish a thumbnail, take an objective look at it and say to yourself, would I click on this thumbnail? If you’re not likely to, neither are your viewers.
Tip #4 Become a KILLER editor
Don’t just record footage, make sure to edit it as well. It may often be the case that you have half of your footage on the cutting room floor that you never use, and that’s fine, because you only want the best and tightest footage to put to an audience. You can also use editing to shave off those little pauses at the beginning, in the middle, the end of your talking.
And, also think about pattern interrupts. Have you noticed something different about this part of the video? It’s because I’m not using any pattern interrupts. I’m just talking, and it’s probably getting a little bit boring for you now, because I’m not doing any of the sound effects, and music’s not playing. The camera’s not changing, and shifting angles a little bit, and… You see, I’ve paused here, and I’ve got it wrong, and I’m not going to edit this out, I’m going to keep it in, because that’s where you’d want to edit your wrong stuff out.
Anyway, where was I ?
Tip #5 Remember to be you!
This is something I have to constantly remind myself because it’s so easy to change persona when you press a record button. Remember to be you. There’s only one of you in the entire world unless you have an identical twin. Your audience wants to see something different, something that they can’t get anywhere else, and they can only get that from you if you are uniquely you.
If you try to imitate somebody else, it won’t feel authentic, and your audience will see right through it. When you start to relax and be you on camera, as hard as that can sound to begin with, when you press record, your audience will start to react to you.
Now, it could be that the audience loves you, or the audience hates you. The important thing is, is that they feel something about you. That’s what you want from your audience. And you can ignore all of the people who hate you. You don’t need to care about them. You need to put all of your love into those who love you back. Embrace your audience.
But, the moment you start to worry about the judgment of your audience, that’s when you start to change on camera, and you don’t be you anymore. All of the mannerisms, the way you talk, the quirks that you have, embrace them, and share them on YouTube because if you don’t, that’s going to leave a mark on your ego.
Tip #6 YouTube Keyword Research
All right, time to get into some keyword research basics. Get into the head of what your typical target audience viewer is likely to search for on YouTube, and create content, and titles, and metadata around those search terms.
The YouTube Search bar itself is a super powerful tool because it auto predicts what people are searching for, depending on the time of year. For example, as I record this at the end of December if I type in just the word star, it brings me back all of the results for ‘Star Wars Episode 9: Rise of Skywalker’, because that is trending right now. Use it on your own topic, to find out what people are searching for, and again make content around those subjects. Use the https://keywordtool.io/youtube to find out what keywords have potential on YouTube, those being with high search volume, but low competition. And although tags are no longer important, it’s still interesting to look at the metadata that other creators are using, because it represents the detail and level of research that goes into their content. I will still argue that it’s much better to give YouTube as much information about your video as possible, rather than none at all. It may give you the marginal edge, versus other videos who are competing with you, who are a similar size.
Tip #7 Maximize Your YouTube Description
Got some quick YouTube description tips for you now:
- The first two lines of your video description are super important because they can be seen when people are going through the search results on a YouTube page. So try to write your description as if you are writing a traditional tweet of 140 characters.
- Make it super valuable, full of metadata, and further tease the viewer into the video.
- Somewhere within the description, try and write a paragraph that includes as many of the keyword phrases as possible for the video, but make sure that it still reads as a proper English sentence.
- And if you can, try to add timestamps of your video, because they may end up on Google Search, which gives you another avenue of YouTube views.
Tip #8 Don’t say goodbye too soon
“And that’s it”, “thanks for watching,” “hope you enjoyed this video.” All words and phrases you should never use at the end of a video. The moment a viewer can sniff that you’re trying to wrap up a video, using trigger words such as that, they will immediately switch off.
You should be keeping the viewer engaged right up to the moment the video ends. Yes, you can have calls to action, to ask people to subscribe to your videos, etc, but never tell the viewer that it’s basically time to switch over.
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Blog Written By – Abhigyan Nigam