Swati has been writing for a living for a decade now and having been trained as an editor. She is aware of nuances, expectations, and requirements from a writer. Certainly, content is what she does and understands very well. She does not juggle careers and all the time, attention, and creativity are completely invested only in content creation and strategizing.
Swati is a complete content strategist who treats every piece of writing like her own personal blog. She inevitably brings out a human angle that resonates with the audience in her content. She knows that more than 1/3rd of audience decisions are based on emotions, not facts.
Her stories, articles, and blogs are credible because they are well-researched, aptly source-credited, and full of interesting analogies. This makes her content most relatable to her readers.
How did you decide to become a content blogger? Was it a thoughtful choice?
I believe in serendipity and we as individuals should screen the signs which if overlooked might become tomorrow’s regret. So it was a known decision which happened to get executed on an unplanned day. One’s passion is the fuel one needs to drive through life. Either fence a life around the monthly compensations one gets through degrees or choose to build a simultaneous plan which makes you feel significant in your own life.
Who or what has been your greatest inspiration?
It’s been my parents who instilled the best of thoughts and ethics which have always been my reason to survive with audacity through any situation, I encountered in life. It’s them who showed me that there is more to me even at my lowest. I would never be able to thank them enough for making me a proud human being.
What strategic advice do you have for upcoming Instagram Content influencers?
Be you because when you imitate others art you intimidate your own calibre. Keep relative Hashtags | Be planned on content logic and layout | Surf through various apps which define your art distinctively.
What you do differently in your creative industry now?
I pen those thoughts which are less spoken and acknowledged but is relatable by the maximum gentry along with a relative image giving a sense of understanding to every individual who glances at my page (INKWHATYOUDONTSPEAK). My aim is to be read and heard by maximum people across the world.
What would you say is the #1 key to success in your Creative business?
There is no key to success only the ability to break the chains of mind which hold you against yourself. The only way to succeed is to try not to fail.
Talk about the biggest failure you’ve had. What did you learn from it?
I am a person full of failures, I guess from there only we become what we become. But pandemic taught me relatively hard. After losing my job my confidence got shaken until I slipped into the dilemma of what I was capable of and what I am up to now. That’s when I decided to write and gave a name (INKWHATYOUDONTSPEAK) to the infinite thoughts that always used to run through my head.
What keeps you going when things get tough in your life with content creation?
It’s through setting my mind right by practicing deep meditation (Sahajyoga) on seven chakras of the human body which renews me now and then. Further by focussing on the solution rather than stagnating over the issue.
What are the three things anyone starting in your niche needs to know?
One – Be Realistic
Two – Make sense to your audience
Three – Learn as a process and not as a course